Launching 2027. Clear protein for youth athletes
Protein for the athlete. Because you're not a #NARP.
A clear, fast-drinking protein for the training load of a real competitor. Kickst'r is built for the protein intake window that matters most.
The recovery window
60 minute window after training
Most competitive kids have something in this window. Most of it isn't protein.
The protein gap
You track your protein. Who's tracking theirs?
Your athlete trains harder than most adults do. Their protein intake usually doesn't know that. It's rarely a daily total problem; it's timing, right when their body needs it most.
The daily number looks fine.
Most kids land close to their target across a full day of meals and snacks on paper.
The window after practice is empty.
Early mornings, late practices, a ride home before dinner. The hour that matters most for recovery is usually the hour with nothing in it.
Kickst'r is built for that window.
Clear, fast, finished before the next thing on the schedule. Not a shake to choke down, not a chalky powder to mix in the car.
What we stand for
Built for the ones going somewhere.
Not a NARP
Elite identity
This isn't for every kid who plays a sport. It's for the ones and the parents who already know they're different.
The protein gap
Close the window
A personalized target, not a guess. We tell you where your athlete actually stands and when it matters most.
Built different
Real protein, not a kids' version
Formulated at the levels real training demands, in a clear, fast format. Not diluted, not dumbed down.
Earned, not given
For the ones doing the work
Early mornings, extra reps, the ones who stay after everyone else leaves. Recovery for athletes, not participants.
Protein calculator
Is your athlete getting enough at the right time?
Answer a few questions about your athlete's age, weight, and training load for a directional daily protein range.
Training intensity
Enter your athlete's info and calculate to see their estimated daily protein range.
Partner with Kickst'r
For the coaches, trainers, and teams athletes already trust.
Three ways to partner, built around who you are. Not a one-size-fits-all affiliate code.
Team Partner
A personal code for your team or followers, with a kickback on every order.
- ✓Discount code for your athletes
- ✓Earn per redeemed order
- ✓Free product for your team cooler
Clinical Advisor
A paid advisory role. Not a per-sale commission. Built to respect your professional standing.
- ✓Flat advisory fee, not sales-based
- ✓Free product for your practice
- ✓Featured review or quote, full credit
Program Partner
A team-wide code with revenue shared back to the program, not an individual.
- ✓Discount for every family on the team
- ✓Revenue share paid to the program
- ✓Co-branded materials available
Investor inquiries
An underdeveloped category, a defined niche.
Kickst'r sits at the intersection of two fast-growing categories — clear-format protein and youth sports nutrition — with a positioning built for a famously loyal, high-spend buyer: the competitive sports parent.
8–18
Core athlete age range, parent-purchased through early high school
3
Revenue channels at launch: DTC, retail, and a coach / trainer / program partner network
6 mo
Formulation-to-shelf timeline, built on an established co-packing model
Be first when Kickst'r launches.
Early access, founding-athlete pricing, and your athlete's protein target the moment the calculator updates.